2011完美门店手则.pptVIP

Iconic Perfect Store : RETEX ( 除价格 Price ) Top 400 KC1/KC2 Hyper/LS – 7 KPIs Perfect Store Tier 1: RETEX (除价格 Price ) Rest KC1/KC2/RKA Hyper/LS – 6 KPIs, except “Shelf Standard” Perfect Store Tier 2 : RETEX (除价格 Price ) Rest UP DT MT stores ( H/LS ) – 4 KPIs ( OSA/NPD/Price/SOS ) Perfect Store Tier 3 : DMS (除价格 Price ) Non UP DT MT stores – 4 KPIs ( OSA/NPD/Price/Promotion Sell-in ) Reach : Nielsen Rest stores – 1 KPI ( Top 10 SKUs National GT WTD ) 完美门店 2011 - CD SOP - Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 联合利华认为：完美门店是：分销了必须的产品组合，这些产品在店内的正确位置（包括一级货架和二级陈列）按购物者的习惯正确陈列并可见，并且，运用了正确的店内陈列及促销工具。 英文原版定义: The group agreed that a Perfect Store would be a store where the relevant assortment is available and visibility is ensured by the products being merchandised in the right way and in the right location with regard to the shopper using the right in-store tools. 推动完美门店项目的最主要的益处在于：增加单店产出，提升联合利华品类的价值和市场占有率。 2011年, 完美门店仅涉及3个关键品类,它们是:头发护理(包括发水和护发素),浴露,洗衣(包括洗衣粉/洗衣液/洗衣皂) 完美门店（Perfect Store）定义 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 完美门店 Y2011 Iconic Stores 400 / 12% Top 400 KC Hyper/LS Rest KC Hyper/LS Perfect Stores Tier 1 4,807 / 26% Perfect Stores Tier 2 5,593 / 10% Rest UP/RP Stores ( H/LS ) Rest DT MT Stores Direct Coverage OSA NPD Price SOS SOF Promotion Compliance Shelf Standard WTD 3 category 7 SF KPIs Top 10 SKUs 1 KPI 3 category 6 SF KPIs 3 category 4 SF KPIs Perfect Stores Tier 3 54,861 All category 4 SF KPIs Reach – Rest of stores 头发护理(发水+护发素) / 洗衣(皂粉液) / 浴露 *数据源 : 2010 9月 cognos 门店信息 2011目标 ： Q4 60% 门店达成完美门店 季度 QOR 目标 : 20% / 35% / 50% / 60% Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 完美门店 Y2011 – 门店分布 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose P