大学生职业进展的领路人2012.pptVIP

Yuping LiuThe Long-Term Impact of LoyaltyPrograms on Consumer PurchaseBehavior and Loyalty Journal of Marketing Vol. 71 (October 2007) 組員名單 蔡慧玲 葉正威 吳思樺 蔡毓庭 購買頻率模型-Equation 1 Frequencyim=αi0+αi1Log(Monthim) +αi2LastMonthim+εim i代表顧客 m代表月份 Equation 2,3,4 αi0=β0+β1LightBuyeri+β2HeavyBuyeri+μio αi1=β3+β4LightBuyeri+β5HeavyBuyeri+μi1 αi2=β6+β7LightBuyeri+β8HeavyBuyeri+μi2 購買頻率模型-Equation 5 Frequencyim=β0+β1LightBuyeri+β2HeavyBuyeri +β3Log(Monthim) +β4Log(Monthim) ×LightBuyeri +β5Log(M