小企业知识点产权战略制定与实施—.pptVIP

五、战略策划 在战略策划中，要回答的问题包括： 如何满足顾客的需求 如何实现成长 如何回应环境变化的挑战 如何进行资源配置以把握机遇 如何设定公司内的活动 如何完成财务目标和战略目标 战略决策就是对一组决策变量（结构性因素）作出选择！ 战略管理步骤之三--战略策划 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 企业战略所涉及的决策变量 The Pattern of Actions That Define Strategy Actions to Improve Short Term Profits Diversification Responses to Changing Conditions Fresh Offensive to Gain Market Edge Product Line, Quality, or Service Geographic Coverage Forward or Backward Integration How Key Functions Are Managed Pursuing New Opportunities Defensive Moves