BeBeyond_常用商业分析工具.docVIP

BeBeyond Business Frameworks Introduction The table on next page is an abstract of useful frameworks and tools in Business. You can apply these frameworks to understand better about marketing, business case analysis. Who should read these frameworks? ? Applicants for Marketing: please read 4P analysis, Porter’s 5 C forces ? Applicants for Consulting: please read carefully all frameworks frequently used in case interview. ? Applicants for Sales: please read PRODUCT part in 4P analysis to think about product difference. ? Applicants for Auditing: please read the form to understand what business risk is. Typical business issues and related frameworks BUSINESS ISSUES POTENTIAL FRAMEWORK Profitability (in general operations related question) Market Expansion (in general strategy related question) Opportunity Assessment: Always “think internal and external factors” - Product (e.g. new product launch) Product Life Cycle curve - Business Unit Core competencies Value Chain - Overall market - Porter’s Five Forces - BCG matrix - Assess valuation / maximization Net Present Value Competitive Analysis 3C’s (Customer, Company, Competition) SWOT (Strengths, Weaknesses, Opportunities, Threats) Marketing Strategy 4P’s (Product, Price, Promotion, Place) Market expansion and Opportunities Assessment ? Market expansion matrix ? BCG Matrix ? Choosing a strategy ? Industry analysis: Porter’s five forces ? Internal - External factors ? Acquisition analysis ? Value Chain Analysis ? Product Life Cycle Framework for Low cost vs. Niche player Porter’s 5 Forces - Industry Analysis This framework is applicable to new business opportunity and firm strategy questions. Barriers to Entry increase with: ? Economies of scale ? Proprietary product differences ? Brand recognition ? High switching costs for