Unit_5--1-8.pptVIP

What is a logo? A logo is a graphical (图像的) element that, together with its logo type, forms a trademark (商标) or commercial brand (商业品牌). Typically, a logo’s design is for immediate recognition. What is a slogan? A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product. New words and phrases 1) regardless of: paying no attention to 不管、不顾 e.g. I shall go regardless of the weather. Regardless of danger, he climbed the tower. The law requires equal treatment for all, regardless of race, religion, or sex. 2) better off: in a better situation, especially in financial terms 境况更好 (well off的比较级) e.g. I think she will be better off without him. Theyve got nearly all the luxuries they need; of course theyre much better off than we are. 3) alternative 抉择，供选择的东西，二选一 n. something you can choose to do or use instead of something else I had no alternative but to report him to the police. If you dont like the school lunch, you have the alternative of bringing your own. Cross-country skiing on the frozen lake is a popular alternative to skiing downhill. 4) make sense: to have a clear meaning and be easy to understand 有意义、讲得通 The sentence doesn’t make sense. Can you make sense of what I said? 5) process: n a series of actions that are done in order to achieve a particular result. 过程、程序 Repetition can help the learning process. Getting fit again has been a long slow process. 6) consumer： n. someone who buys and uses products and services We need more feedback from the consumer in order to improve our goods. consume: v. to use time, energy, goods etc e.g. Only 27% of the paper we consume is recycled. 7) benefit n. something that gives you advantages or improves your life in some way e.g. This aid pr