Chapter 11E-Business Strategy.pptVIP

Chapter 11: E-Business Strategy LEARNING OBJECTIVES(1): Outline the steps involved in strategy development. List the major drivers of e-business strategy and their impact. Explain the importance of an e-business value chain. Describe the process of business model evaluation. Discuss how alliances and acquisitions relate to strategy development. Identify the major strategies e-businesses are using to differentiate themselves. LEARNING OBJECTIVES(2): List the advantages that a pioneering firm can gain. Explain the importance of brand names for e-businesses. Describe the strategic role of port