Lecture1_Strategy.pptVIP

BA 495 – Winter Term 2006 C. Petersen, Ph.D. January 12, 2006 Course Overview Lecture Chapter 1, 2 Class Meeting Agenda Overview of syllabus Chapter 1, 2 lecture BREAK How to present, prepare a case Bloomington Hospital Case Sign up for case presentation Chapter 1 Overview: Strategic Management and Strategic Competitiveness Definitions Strategic Competitiveness When a firm successfully formulates and implements a value-creating strategy Sustainable Competitive Advantage When competitors are unable to duplicate a company’s value-creating strategy Strategic Management Process The full set of