[]culture_and_communication.pptVIP

4. Culture Is Ethnocentric the view of things in which one’s own group is the center of everything, and all others are scaled and rated with reference to it 5. Culture Is Subject to Change A. Cultures are highly adaptive. three common mechanisms: innovation, diffusion, and acculturation. Jews, Japanese B. Although many aspects of culture are subject to change, the deep structure of a culture resist major alterations. Innovation: is usually defined as the discovery of new practices, tools, or concepts that many members of the culture eventually accept and that may produce slig