A_Brief_History_of_the_Cigarette 2.ppt

A Brief History of the Cigarette The First Anti-smoking Treatise The First Anti-smoking Treatise The First Anti-smoking Treatise 1. Filter made of 95% cellulose acetate (乙酰纤维素). 2. Tipping paper to cover the filter. 3. Rolling paper to cover the tobacco. 4. Tobacco blend. The Great Cigarette Advertising Campaign boost: to improve or increase (something)? We took various steps to try to boost sales. The presidents approval rating got a boost following his speech. unprecedented: never having happened or existed in the past This century has witnessed environmental destruction on an unprecedented scale. vehement: expressing very strong feelings, or characterized by great energy or force? They are killing some of the birds, to the vehement protests of animal-rights groups. match packet The Great Cigarette Advertising Campaign ration: a limited amount of something which one person is allowed to have, especially when there is not much of it available During the war, no one was allowed more than their ration of food, clothing and fuel. rations: the total amount of food that is given to someone to be eaten during a particular activity and in a particular period of time, especially an amount given to soldiers when they are fighting trench: a deep hole dug by soldiers and used as a place from which they can attack the enemy while being hidden: the trenches of World War I take up: to start doing a particular job or activity Hes taken up the post of supervisor. Have you ever thought of taking up acting? Ian took up (= continued) the story where Sue had left off. The Great Cigarette Advertising Campaign brazen: obvious, without any attempt to be hidden There were instances of brazen cheating in the exams. alluring: attractive or exciting I didnt find the prospect of a house with no electricity very alluring. She was wearing a most alluring dress at Sams dinner party. high–pitched: A voice that is high-pitched is higher than usual; marked by or exh