市场营销学ch15制造竞争优势.pptVIP

市场营销学 9-* 宝洁和卡特比勒的案例： 宝洁 顾客知识Customer knowledge 长期导向Long-term outlook 产品创新Product innovation 质量战略Quality strategy 产品线延伸战略Line-extension strategy Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 9-* 品牌延伸Brand-extension strategy 多品牌Multibrand strategy 密集广告和媒体先锋Heavy advertising and media pioneer 进取的销售队伍Aggressive sales force 有效的促销Effective sales promotion 竞争韧性Competitive toughness 生产效率和成本消减Manufacturing efficiency and cost cutting 品牌管理系统Brand-management system Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Pro