Segmentation and Profiling using SPSS for Windows.pptVIP

Segmentation and Profiling using SPSS for Windows Kate Grayson Why Segmentation? Used by e.g. retail and consumer product companies Trying to learn about and describe their customers buying habits, gender, age, income level, etc. These companies tailor their marketing and product development strategies to each consumer group to increase sales and build brand loyalty. A valuable approach in Market Research, and SPSS offers some useful tools to facilitate this commercial process Segmentation in SPSS Most of the techniques for segmentation and profiling are exploratory There is no right o