杭州田園馆创业计划书.docVIP

杭州田园馆创业计划书 目 录 第一章 摘要·····························································2 第二章 企业介绍·························································5 一、宗旨······························································5 二、企业简介··························································5 三、企业战略··························································6 四、组织与人员························································6 五、技术分析··························································7 六、知识产权··························································8 七、场地与设施························································8 八所有的陈列点，如货架、专柜、堆头、业管理、会计等八、风险分析·························································10 第三章 需求分析·······················································11 一、小区居民结构与收入水平···········································11 二、目标顾客的消费特点与习惯·········································12 第四章 产品与服务·····················································13 一、产品品种规划·····················································13 二、采购与配送·······················································14 三、包装·····························································15 四、储存·····························································16 五、定价策略·························································16 第五章 市场分析························································18 一、SWOT分析·························································18 二、市场竞争者······················································· 20 第六章 营销策划························································ 22 一、销售策略 ························································ 22 二、人员促销························································· 29 第七章 财务计划·······················································29 一、投资预算························································· 29 二、收入与利润······················································· 31