英格兰南部丘陵地方旅游品牌的可持续发展 学位论文.docVIP

标题：Sustainability and Local Tourism Branding in England’s South Downs 原文： This paper reports on a stakeholder consultation exercise that examined the tourism industry’s perception of developing a local tourism branding scheme within the South Downs’ protected areas in south-east England. The research shows that such schemes could offer potential benefits that are recognisable by the tourism industry, while helping to meet the statutory aims of the protected area. The paper records the perceptions of small tourism businesses, their fears, awareness of tourism impacts, perceptions of sustainable