chapter1businessletters讲义.ppt

Business English INTRODUCTION Multinational companies: culture company organization Management Maketing … Export and import companies International trade International trade exchange of goods and services across national boundaries Parties involved in international trade sellers buyers shipping companies freight forwarders (货运代理) banks insurance companies government administrations CUSTOMS ENTRY-EXIT INSPECTION AND QUARANTINE BUREAU Etc. Differences between international trade and domestic trade language, laws, customs currency culture communication systems risk levels ... Benefits of international trade cheaper goods or services greater variety of goods wider markets for the supplying country economic growth Syllabus Grading plan for this course This course will be weighted as follows: 1. Attendance 10% 2. Assignment 20% 3. Final exam 70% Total 100% Chapter one Business Letters Objectives To know characteristics of business letters. To learn structure and styles of business letters To learn the ways of designing the envelope addressing Characteristics of business letters Clarity Conciseness Courtesy Clarity The sender must express the meaning clearly so that the receiver will understand it well. Conciseness Try to use the simplest sentences and fewest words to explain the meaning clearly. Courtesy Try to avoid irritating and offensive statements. It is also polite to answer a letter promptly. We are very interested in your products and would like to place an order for 30000 gel pens. Give me a rely before Thursday. Our company is located in Ningbo, which is a beautiful coastal city in Southeast China. Structure of a business letter Letterhead Date Inside Address Attention Line Salutation Subject Line Body Complimentary Close Signature Enclosure Carbon Copy Postscript 1. Letterhea