@boy_brand_book.pdfVIP

BRAND BOOK 品牌书 SHENYANG 45 Zhonghua Road, Heping District, Shenyang, China Fax 024SHANGHAI 1701 Headquarters Building, 168 Xizang (M) Rd, Shanghai, China Fax 021沈阳 中国辽宁省沈阳市和平区中华路45号 上海 中国上海市西藏中路168号都市总部大楼1701室 ANDRE CHEN andre.chen@ Shenyang 024 Shanghai 021JOHN LIU john.liu@ Shenyang 024Shanghai 021817 TIM PARKINSON tim.parkinson@ Shenyang 024Shanghai 021816 JIM WANG jim.wang@ Shenyang 024What this book is about 这本品牌书在讲什么？ Young China is like nothing we’ve seen before. Generation Y are confident, streetwise and cosmopolitan. They’ve grown up with unprecedented brand choice and they expect nothing less. But as brands struggle to make themselves heard, young people aren’t sure who they should be listening to. They demand choice, but they also want guidance and insight from someone they can trust. They’re looking for navigators. We want to show you how our expertise, structure, assets and passion make us uniquely placed to take advantage of this opportunity. Our mission is to understand, inspire and enrich youth culture, by creating multi-brand urban destinations for Generation Y. They will be more than straightforward places to shop. They will be destinations which amplify lifestyle, experience and community. They will offer choice and collaboration, self-expression, originality and authenticity. They will be @city. 中国的年轻一代是前所未有的一代，这就是Y世代。Y世代是自信的，城市化的、国际化的。他们 在纷繁复杂的品牌中成长，他们总是有很多渴望。 正是在你争我夺的“眼球经济”面前，年轻人无所适从，他们渴望真正的可以信赖的人作为向导。 我们将向您展示我们的专业、设施、资源及热情，这所有的一切都将使我们在机遇中占得先机。 我们的使命不仅是为“Y世代”创造多品牌购物中心，更以此倾听、激发并丰富年轻人的文化。 这将不仅是购物的地方，更是休闲、聚会、分享心得、吹牛玩乐的“Y世代”生活方式中心。 它将提供缤纷选择，自我表达，沟通合作的机会，一切都是那么原创而真实。 这些都会在@city。 With attitude 有态度 With INSIGHT 有见地 With creativity 有创意 @ is a signpost for Generation Y. @ is innately youthful and contemporary. @ symbolises community and destination in a way that they uniquely understand. @ promises authenticity and a tailored shopping exp