ChinaNetCloud_SMIA_Event_20121107.3.pptVIP

* * * * * * * * * * * * * * Running the World’s Internet Servers www.ChinaNetC ChinaNetCloud * Running the World’s Internet Servers www.ChinaNetC * Copyright ? 2012 ChinaNetCloud Server Management ? Cloud computing ? Consulting Running the World’s Internet Servers Multi-Media Best Practices in Internet Infrastructure By Steve Mushero 云络网络科 技首席执行官兼首席技术官 * Overview Key infrastructure problems for Multi-Media Best practices in infrastructure Strategies Solutions * About Steve Founder, CEO CTO of ChinaNetCloud Before that, CTO of Tudou (土豆网) Seven years in China From Silicon Valley, Seattle New York 20+ years experience as CTO Experience in Development Operations * About ChinaNetCloud Founded in Shanghai in 2008 by Silicon Valley Technology Experts Our Vision: Run All the Worlds Internet Servers We manage servers systems for Chinese Internet Game Companies Thousands of Servers - Hundreds of Customers Weve seen every type size system Lots of multi-media, mobile, music * China Internet Infrastructure Worlds largest Internet Infrastructure has unique characteristics World-class performance / user experiences ? Especially modern apps: Mobile apps, media e-commerce End-user speed linked to success profits * Main Problems Poor connections North vs. South 30-40 different ISPs Students on CERNET Video / Music worse Big files, bottlenecks Expensive Up to 10,000,000 RMB/month! * Internet Challenges - Mobile Everyone going mobile Three carriers Separate from land lines Traditionally used Mobile IDC Poor service / Split systems But also 50%+ on Wifi Makes good routing IDC hard Moving to 3-line BGP Too expensive for media * Multi-Media Specific Issues Core system Response time Reliability Media Distribution Every platform, ISP Distributed system Storage Expensive Scale issues * Strategies Overview Good Location Good Bandwidth Good Design CDN Clouds Monitor Advanced options * Locations Single vs