国际市场营学-----期末选择判断精选.doc

Chapter 01The Scope and Challenge of International Marketing True / False Questions1、Global commerce thrives during peacetime. TRUE 全球电子商务蓬勃发展在和平时期 2、One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union.?TRUE 一个事件能够影响国际业务的形状，随着未来的展开，就是世界贸易组织，北美自由贸易区和欧盟的快速增长。 3、A trend that will impact international business in the future is a mandate to properly manage the resources and global environment.?TRUE 这一趋势将在未来的国际业务的影响是一个妥善管理的资源和全球环境的任务 4、Today, most business activities are local or regional in scope. FALSE 今天，大部分的商业活动是本地或区域范围 5. International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit. TRUE 国际营销是规划设计的业务活动的性能，价格，推广，并直接向消费者或用户的流量在多个国家公司的商品和服务的利润 6..A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.?FALSE 一个很好的例证就是无法控制的变量，可能会影响国际业务与营销决策方面的研究。 7.? The foreign uncontrollable environment is the same as the domestic uncontrollable environment. FALSE 国外的不可控的环境和国内的不可控的环境一样。 8.? The level of technology is an uncontrollable element for international marketers.?TRUE技术水平就是一个无法控制的国际营销因素。 9. The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation. FALSE 10. In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.?TRUE 政治和法律环境，就是一个国际营销的可控元素，因为游说和影响立法的能力。 11.? A self-reference criterion is closely related to ethnocentrism.?TRUE 一个自我参照标准是密切相关的民族优越感。 12. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.?FALSE 为了避免商业决策中的错误，有必要进行跨文化的分析，强调种族优越感的需要。 13. To be globally aware, you should be tolerant of cultural diffe