脆红李在四李类细分市场上的品牌营造策略粗探.doc

目录 一、产品介绍 3 二、产品SWOT分析 3 三、产品定位分析 4 四、营销环境分析 4 五、消费者分析 4 1、消费者总体趋势 4 2、消费者构成 4 3、消费者总结 5 六、品牌现状分析 5 七、我提出的品牌总体策略 5 1、定位 5 2、组合 5 3、扩张 5 八、我提出的营造品牌的策略、方法 6 九、我提出的品牌传播策略 7 脆红李在四川李类细分市场上的品牌营造策略粗探 摘要：在眉山乐山一带种植的脆红李清脆可口、色泽好看，但这种脆红李却并未在四川境内大部分地方销售，本文从作者个人观点叙述脆红李今后的发展方向，对脆红李产品介绍、品牌建设、品牌传播等一系列问题做出了简单明了的阐述。 关键字：脆红李 四川 品牌 前言：1992年9、10月份，剑峰乡一村民偶然发现一株野生李树结的李子又脆又甜果个较小，平均单果重16～25克，最大单果重40克。果皮紫红色，果肉黄色或偶带片状红色。缝合线正，缝沟浅，果点黄色，较密，大小均匀。果粉厚，灰白色，肉质脆，味甜核小离核，，晚熟（8月中旬）。有采前落果现象，耐贮运适宜四川省李产区种植耐贮运留树保鲜时间长达50天以上需冷量低，抗逆性强从微酸性土壤到微碱性土壤均可种植连续结果能力强，无大小年它果实成熟时正遇鲜果淡季。能填补晚秋季水果的空缺，独占李果市场。无竞争对手皮薄、脆甜，含有多种维生素和氨基酸丹棱：品牌打造市场 脆红李价格翻番 Subsequently, the Anhui Army military Special Branch, in Shanghais Central Intelligence Organization and the Communist party organization in Western Zhejiang Province, sent party backbone, respectively, went to Wu Jiangyan opened the Tomb, Tomb of heroic people, under the leadership of the Communist Party, fear no sacrifice and persevering, goal of the anti-Japanese revolutionary struggle. (A) stationed in Taoyuan area (Tomb of) 1, the new army of the Communist Party of China underground organization in September 1938, the CPC Zhuang Shaozhen (Zhuang Zhen, Nanxun people) by the Deputy Director of the political Department of the army on Deng Zihuis dispatch, operating from Jing County, Anhui Province, the Lake reached the Tomb, its tasks are: looking for reliable object, introduce them to the new, to expand the new team. Zhuang Shaozhen KMT-CPC cooperation as an opportunity, after classmates Yao Bi (Nanxun people, Ren Zhuxi force staff Director), introduced into the Kuomintang government political team, and as a political leader. He used this opportunity to invite progressive youth Hong Haiquan form a political team, at this point, the County Government has just been established, local school, unemployed youth are more quickly absorbed sheng, zhenze, Miaogang, Nanxun, huzhou, more than 20 more than required-Japanese youth. In order to raise the level of pol