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No. Title Author Publisher Publish Year Call Number 1 Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Henry Chesbrough San Francisco, CA: Jossey-Bass 2011 658.4063/C524/2011 2 Case studies in service innovation edited by Linda A. Macaulay... [et al.] New York; London: Springer 2011 658.812/M117/2011 3 Service innovation: how to go from customer needs to breakthrough services Lance Bettencourt New York, NY: McGraw-Hill 2010 658.812/B565/2010 4 New business models and value creation: a service science perspective edited by Lino Cinquini, Alberto Di Minin, Riccardo Varaldo Milan; London: Springer 2012 338.47/C575/2ND ED/ 2012 5 Interdisciplinary approaches to product design, innovation, branding in international marketing edited by K. Scott Swan and Shaoming Zou Bingley, U.K.: Emerald 2012 658.827/S972/2012 6 High-tech, high-touch customer service: inspire timeless loyalty in the demanding new world of social commerce Micah Solomon New York: American Management Association 2012 658.812/S689/2012 7 The Apple experience: the secrets of delivering insanely great customer service Carmine Gallo New York: McGraw-Hill 2012 658.812/G172/2012 8 Uncommon service: how to win by putting customers at the core of your business Frances Frei, Anne Morriss Boston, Mass: Harvard Business Review Press 2012 658.812/F862/2012 9 The customer experience edge: technology and techniques for delivering an enduring, profitable and positive experience to your customers Reza Soudagar, Vinay Iyer, Volker Hildebrand New York: McGraw-Hil 2012 658.812/S719/2012 10 Creativity and innovation in business and beyond: social science perspectives and policy implications edited by Leon Mann and Janet Chan New York: Routledge 2011 338.064/M281/2011 11 Marketing technology as a service: proven techniques that create value edited by Laurie Young and Bev Burgess Hoboken, N.J.: Wiley 2010 658.8/M345/2010 12 Empowered: unleash your employees, energize your customers, transform