公关第9章节演讲艺术.pptVIP

第9章 公共关系中的演讲艺术 主讲：罗瑞珍 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 学习目标 1.掌握演讲的特点与要素 2.知道如何为一场演讲做好准备 3.能够掌握演讲的方式和技巧 4.能够做一场成功的演讲 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Who’s the best speaker? I have a dream!! You dream has came true!! Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 观看视频：奥巴马当选总统的演讲，请回答奥巴马的演讲有什么独到之处？请谈谈怎样才可以做一场成功的演讲 开篇案例：奥巴马当选总统的演讲 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第1节 演讲概述 – 特点 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 二、演讲方式 演讲 方式 宣读演讲 背诵演讲 提纲式演讲 即兴演讲 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第2节 演讲要素 演讲者 信息 听众 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 演讲辞的语言 押韵- 每句话的第一个字母押韵 反衬-在同一段话中提出完全相反的两个观点 借喻-用相近的某个概念代替原有概念，使之更易于理解 暗喻-把字面上看来毫无关系的概念形象地联系起来 拟人-赋予动物、物体和思想以生命力 反复-重复使用某个词语或句子 幽默-应与演讲内容相关，有新意还要有品位 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第3节 演讲准备 选题 撰稿 试讲 Add Your Text Yes, we can!! 奥巴马的演讲全靠我！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 什么才是一篇好的演讲稿？ 1.应写成适合人们听的形式，而不是看 2.意思表达要具体 3.能引起听众的共鸣 4.有明确的观点 5.针对某一特殊的听众群 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第4节 演讲过程 开场 中间 结尾 Add Your Text Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第5节 演讲的技巧 1.浓缩你的的演讲主题 2.三个要点（围绕主题） 3.列举最有力的资料和事实 4.借助视觉辅助工具 5.使用演讲卡片 6.勤加练习 7.释放焦虑情绪 8.运用自我激励的语言 9.保持微笑