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how to apply analytics where they will yield the greatest results
Targets
Picking Your Spots for Analytics
How to Apply Analytics Where They Will
Yield the Greatest Results
EXCERPTED FROM
Analytics at Work:
Smarter Decisions, Better Results
BY
Thomas H. Davenport, Jeanne G. Harris, and Robert Morison
Buy the book:
Amazon
Barnes Noble
HBR.org
Harvard Business Press
Boston, Massachusetts
ISBN-13: 978-1-4221-5746-6
5747BC
This article is provided to you compliments of IBM.
Copyright 2010 Harvard Business School Publishing Corporation
All rights reserved
Printed in the United States of America
This chapter was originally published as chapter 5 of Analytics at
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