电子商务的案例剖析复习资料.doc

电子商务案例分析 名词解释 5*4=20 单选 10*2=20 汉译英 10*2=20 简答 3*8=24 案例 1*16=16 第一章 汉译英 CRM Customer Relationship Management ERP Enterprise Resource Planning SCM Supply Chain Management EDP Electronic Data Processing MIS Management Information System DSS Decision Support System IAP Internet Access Provider ISP Internet Service Provider ICP Internet Content Provider ASP Application Service Provider 管理信息系统的组成 input——processing——output——feedback 第二章 电子市场的前端和后端（front end，back end）选择：知道哪些属于前端或后端 front end The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway back end The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery 信息门户的概念（information portal） A Single point of access which can get through WEB browser business-critical information inside and outside the organization 中介部分 (infomediaries) Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others 第三章 电子零售的概念 electronic retailing (e-tailing) Retailing conducted online, over the Internet 电子零售的分类(Characteristics of Successful E-Tailing) High brand recognition A guarantee provided by highly reliable or well-known vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well-known packaged items that cannot be opened even in a traditional store 购物决策辅助工具有哪几类（采点给分）（Online Purchase-Decision Aids） shopping portals shopping robots “Spy”services Wireless Shopping comparisons Business Ratings Sites Trust Verification Sites Other Shopping Tools （A’s A9 Search Engine A） 第四章 1、消费者市场方面的研究 方法和技术 A Model of Consumer Behavior Online Independent (or uncontrollable) variables can be categorize