谈品牌广告文体特点及其翻译 毕业论文.doc

论文编号： 华南师范大学增城学院 本科毕业论文 题 目：谈品牌广告文体特点及其翻译 姓 名： 陈妙霞 学 号： 060124319 系 别： 外语系 专业班级： 涉外翻译C班 指导教师： 翁涛 2010年 4 月 18 日  On Language Features and Translation skills of Brand Advertising A Thesis Submitted to the Department of Foreign Languages Zengcheng College of South China Normal University in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts By Chen Miaoxia Tutor：Weng Tao April 18, 2010. Contents Abstract 中文摘要 Chapter One Introduction 1 1.1 Introduction 1 1.2 Aim and objectives 1 1.3 Research method and data collection 2 1.4 Organization of the thesis 2 Chapter Two Literature Review 3 2.1 Introduction 3 2.2 Definition of advertising 3 2.3 Functions of advertising 4 2.4 Previous theoretic of translation 4 2.4.1 Instrumental translation theoretic of Nord 4 2.4.2 Functional equivalence principle of Nida 4 2.4.3 Translation theoretic applied in advertising 5 2.5 Related studies on translation in advertising 5 2.6 Summary 6 Chapter Three Commonness and Characteristic between English and Chinese World-famous Advertising 7 3.1 Introduction 7 3.2 Lexical feature and its function 7 3.2.1 Use simple word and colloquial and common word 7 3.2.2 Properly use abbreviation and compound word 8 3.2.3 Use You-form personal pronoun 9 3.2.4 Create and innovate word 10 3.3 Syntactic feature and its function 11 3.3.1 Use short sentence, simple sentence and elliptical sentence 12 3.3.2 Use imperative sentence and interrogative sentence 12 3.3.3 Use exclamatory sentence 13 3.4 Rhetorical device and its function 13 3.4.1 Pun 14 3.4.2 Rhyme 14 3.4.3 Parody 15 3.5 Summary 16 Chapter Four Translation Methods of Advertising 17 4.1 Introduction 17 4.2 Literal translation 17 4.3 Free translation 17 4.4 Other translation methods 18 4.4.1 Sets translation 18 4.4.2 Division translation 19 4.4.3 Creat