图书出版业导入供应链管理系统关键成功因素之研究-图书出.PDFVIP

圖書出版業導入供應鏈管理系統關鍵成功因素之研究 A study on the Critical Success Factors of Initiating the Supply Chain Management 黃木榮 彰化師範大學資訊管理學系主任 E-mail: mjhuang@.tw 洪杏寧 彰化師範大學資訊管理碩士班 E-mail: .tw 杜逸寧 彰化師範大學資訊管理碩士班 E-mail:.tw 李黛君 彰化師範大學資訊管理碩士班 E-mail: .tw 摘要 許多產業供應鏈上的資訊傳遞是非常不透明的，所以整個產業對於市場的回應速度 很緩慢，實有導入供應鏈管理系統的必要，但由於產業結構及資訊科技的特性，使得供 應鏈管理系統的導入並不容易，有鑑於此，本研究乃收集圖書出版業者及系統供應商的 觀點，利用層級分析法（AHP）從系統特質、技術能力、組織支援及外在環境四個構面、 十六個影響因素中，找出圖書出版業導入供應鏈管理系統的關鍵成功因素（CSF），希望 能夠提供相關業者在導入供應鏈管理系統時做為參考。研究結果顯示，以外在環境構面 是最為關鍵，前五大影響因素分別為：供應鏈夥伴關係的建立、高階主管的認知與支持、 上下游廠商要求導入系統、組織內部專責小組的能力及同業採用的普遍程度。 關鍵字：圖書出版業、供應鏈管理系統、層級分析法（AHP）、關鍵成功因素。 Abstract The information delivery in the traditional industries is not transparent, so their response to the market is not efficiency. It indeed needs to initiate supply chain management system, but the characteristic of industry structure and information technology makes it difficult. This study collects several experts＇ opinions from the books industry and the software suppliers in Taiwan and uses analytic hierarchy process (AHP) method to find the critical success factors (CSF) from four constructs (system feature, technology ability, organizational support, and external environment) and sixteen impact factors. It is expected that the results of this study can provide significant suggestions to the books firms when they initiate the SCM system. According to the results of this study, the external environment construct is the most important and the top five impact factors include: the construction of supply chain partners＇ relationship, the recognition and attitude of chief executive officers, the request by the upstream and downstream partners, the ability of the project team, and the popular degree adopted by the competitors. Keywords: books industry, supply chain management system, analytic hierarchy process (AHP), critical success factors (CSF). 一、緒論 （一）研究背景 產業環境變得愈來愈複雜，企業為創造競爭價值並提高經營效率，紛紛導入各種資 訊系統，以目前國內產業導入資訊系統的狀況而言，仍以