M-BUSINESS 2002 Athens - July 2002.ppt

M-BUSINESS 2002Athens, 8-9 July 2002 Mobile Commerce Applications and Services: A Design and Development Approach Andreas Pitsillides, University of Cyprus* OVERVIEW Introduction Mobile Devices and Technologies Mobile User Requirements M-Commerce Services and Applications Classification Design and Development Methodology for M-Commerce Services Conclusions Introduction Mobile Commerce (m-Commerce) is accociated with transactions using a wireless device and data connection, which result in the transfer of value in exchange of information, services, or goods M-Commerce differs partially from e-Commerce due to the special characteristics and constraints the mobile devices and wireless networks have Mobile services benefit from three major factors that boost information value to end-users: personalization time-sensitivity location awareness Introduction (cnt’d) An important factor in designing m-Commerce services and applications is the need for identification of the mobile users requirements and the classification of the services with their unique properties. We suggest a new approach for designing and developing m-Commerce services and applications relying on: the current technologies and devices for mobile and wireless computing and their constraints mobile users needs and requirements the classification of the m-Commerce services and applications Mobile Devices and Technologies: constraints Mobile Devices constraints: High power consumption Small interfaces: keyboards, displays Mobile Technologies constraints: Interference Low bandwidth High delays, large delay variation Lower security (end-to-end), simpler to attack Frequent disconnections Mobile User Requirements M-Commerce features and characteristics: Ubiquity: Mobile users must have the ability to receive information and perform transactions in real-time, regardless of location e.g., Stock prices, weather Personalization: Mobile users require different services and applications that should be personalized