3.PVCP中国区总裁主旨演讲4;3汇编.pptx

中欧短途度假投资机遇 SHORT-BREAK HOLIDAY INVESTMENT OPPORTUNITIES IN EUROPE AND CHINA 1 集团介绍 GROUP INTRODUCTION 我们是谁？ WHO ARE WE ? 1 2 欧洲度假村和旅游式公寓的领航者 EUROPEAN LEADER IN RESORTS AND TOURISM RESIDENCES PVCP集团简介 WHO IS PIERRE VACANCES CENTER PARCS? 3 PVCP集团简介 WHO IS PIERRE VACANCES CENTER PARCS? 成立于1967年 FOUNDED IN EUROPE IN 1967 巴黎股票交易所上市公司 LISTED IN PARIS STOCK EXCHANGE 年营业额14亿欧元 YEARLY REVENUE 1.4BN EUROS 300个度假地 300 DESTINATIONS 50000套度假别墅和公寓 50,000 UNITS COTTAGES AND APARTMENTS 每年接待全球750万游客 EVERY YEAR WELCOMES MORE THAN 7.5 MILLION VISITORS 有历史 有规模 有记录 PVCP集团 4 发展历程 DEVELOPMENT HISTORY 持续五十年的成功 A TRACK RECORD OF MORE THAN 50 YEARS OF SUCCESS 6 我们为什么会在欧洲取得成功？ WHY ARE WE SUCCESSFUL IN EUROPE? 2 高吸引力 HIGH ATTRACTIVENESS 每个公园年游客量达一百万 25 CENTER PARCS ALL OVER EUROPE ANNUAL NUMBER OF TOURISTS IS UP TO ONE MILLION PER PARK 25个“中心公园”遍布欧洲 7 游客回头率高达 区域游客占有率高达 MORE THAN 50% REPEAT CUSTOMERS Center parcs 游客结构 36% 54% 高吸引力 HIGH ATTRACTIVENESS 客户来源 A CENTER PARCS ACCOUNTS MORE THAN 36% OF REGIONAL TOURISTS 8 我们的核心能力 OUR CORE STRENGTHS 创新旅游体验 INNOVATIVE TOURISM PRODUCT 可持续、负责任、可盈利的旅游资产 SUSTAINABLE / RESPONSIBLE / PROFITABLE LIFECYCLE ASSETS 对长期运营的承诺 LONG TERM COMMITMENT IN THE OPERATION 9 我们的可持续开发原则 OUR COMMITMENT TO THE ENVIRONMENT 根据欧洲的严格环保与可持续性标准 Operating according to strict European standards of eco-friendliness and sustainability 保护生物多样性和使用可持续能源减少低碳足迹 Preserving biodiversity and ensuring low carbon footprint by using renewable energies 从儿童开始的生态保护教育 Educating the young generation and teaching people about good environmental practices 经济效益 ECONOMIC BENEFITS 游客在度假村的直接消费 Spending on site 非直接消费：带动周边地区经济产业 Indirect spending: in the area 创造就业 Job creations (direct and indirect) 11 我们在中国的战略合作伙伴 A STRATEGIC PARTNERSHIP FOR THE CHINESE MARKET 在中国开发PVCP概念的产品: 成立海航（60%）和PVCP（40%）的合资公司 DEVELOP PVCP CONCEPT PRODUCT IN CHINA: A joint venture of HNA(60%) AND PVCP(40%) 资本合作: 海航入股PVSA (PVCP集团母公司），持有10%股份成为PVCP 集团的第二大股东 CAPITAL COOPERATION: HNA HAS TAKEN 10% SHARES OF PVSA AND BECOME T