Food Service - Hotel Restaurant Institutional_Seoul ATO_Korea - Republic of_2010-03-09.pdf

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 2010-03-09 GAIN Report Number: KS1005 Korea - Republic of Food Service - Hotel Restaurant Institutional Biennial Sector Brief 2010 Approved By: Michael Fay, Director Prepared By: Sangyong Oh Report Highlights: Large-scale franchise restaurants and broad-line distributors continue a rapid growth at the expense of small scale, independent businesses. There is an increased demand for products with new taste, added value, consistent quality, and specifications catered for the food service industry. These changes, coupled with possible implementation of Korea-United States Free Trade Agreement, offer new opportunities to American suppliers. Post: Seoul ATO Author Defined: Table of Contents Section I. Market Summary A. Executive Summary B. Advantages and Challenges for U.S. Exports Section II. Roadmap for Market Entry A. Entry Strategy A-1. Understanding Local Tastes A-2. Consumption Trends A-3. Establishing Korean Partners A-4. American-Origin Restaurant Franchises A-5. Sell Recipe Ideas First, Not Products B. Market Structure: Distribution Channel B-1. Logistics B-2. Traditional Distributors B-3. Broad-line Distributors B-4. Food Processors B-5. Discount Retail Stores C. Sub-Sector Profiles C-1. Hotel Segment C-2. Restaurant Segment C-3