沃尔玛战略分析(eglih)沃尔玛战略分析(eglish).doc

Strategy Analysis of Wal-mart Wal-mart is the giant of the retail world, its main market orientation strategy is “everyday low price”, with which caused Wal-mart win the civilian consumer’s favor, obtained remarkable achievement, and set up the enterprise’s image “the high quality with reasonable price” in people’s mind. It developed from a small store to the top of 500 leading enterprises in the world from 《The Fortune》, and its commercial myth spread around all of the world just overnight. As the follows, I will show you the strategy of Wal-mart and do some analyzing. I.A brief introduction of Wal-mart Wal-mart was founded by Sam Walton in Arkansas in 1962, which is the legend in American retail field. After forty years of development, Wal-mart has become the largest private employer in America and the largest retail chain enterprise in the world. At present, Wal-mart has more than 6,600 stores in the global market and more than 18 million employs totally which distributed in 14 countries worldwide. There are about 1.75 million customers shopping here every week, making Wal-mart become the number one of 500 top enterprises in the world. In 1991, Wal-mart’s annual sales breakthrough $40 billion, making it become one of the world’s largest retail enterprises. According to the classification list of the nationwide service sector from American magazine《The Fortune》in May 1994, Wal-mart’s sales hit 673.4 billion in 1993, increasing over 11.8 billion than the previous year, more than Sesas which is the number one in 1992, and topped the grattan of nationwide retail. In 1995, Wal-mart’s sales kept increasing and created a world record in retail, realizing 936 billion us dollars in annual sales, which at the fourth place among American largest enterprises list in magazine 《The Fortune》. As a matter of fact, Wal-mart’s annual sales equals to the summery of all department stores’ sales across the United States, and it still maintained a strong momentum of development. Wal