大学生日本料理创业计划书综述.doc

120029 刘晓珺 日本料理创业计划书 日本料理 创业计划书 创业者姓名 刘晓珺 日 期 2014-06-09 学 号 1220029 通信地址 上海建桥学院 电子邮件 sakura_momokoo@126.com 目录 第一部分 执行总结·····························································1 项目背景·····························································1 市场概述·····························································1 策略管理·····························································1 投资与财务·······························??···························1 第二部分 市场分析·····························································1 2.1 行业分析及发展前景···················································1 2.2 消费人群定位·························································2 2.3 竞争分析·····························································2 2.4 行业SWOT分析························································2 第三部分 项目发展战略························································2 3.1 选择地点·····························································2 3.2 装修配置·····························································4 3.3 员工培训·····························································5 3.4 营销战略·····························································5 第四部分 项目风险与规避·······················································6 4.1 外部风险·····························································6 4.2 内部管理风险·························································6 4.3 市场风险·····························································7 4.4 应对措施·····························································7 第五部分 投资者的退出·························································8  PAGE \* MERGEFORMAT - 8 - 第一部分 执行总结 1.1 项目背景 料理是一种文化，中国人很接受这种气氛和这种饮食，中国可谓是餐饮王国，人口多，自然餐饮是少不了的。特色餐饮自然更受欢迎和青睐，人们都喜欢尝试新鲜“食”物。日料在最近几年在国内也开始越来越流行，寿司、北极贝一类食品也随着日料店的经营走进千家