FACTORSAFFECTINGGROWTHOFINSURANCEINDUSTRYINKENYA;A.pdfVIP

International Journal of Managerial Studies and Research (IJMSR) Volume 2, Issue 10, November 2014, PP 36-45 ISSN 2349-0330 (Print) ISSN 2349-0349 (Online) An Assessment of Operational Strategies Influencing the Growth of Insurance Industry in Uasin Gishu County, Kenya Libuli, Dickson Okeeno1, Sakataka, William2, Wandera, Robert3 1Masters , Jomo Kenyatta University of Agriculture and Technology, Nairobi – Kenya 2PHD, Jomo Kenyatta University of Agriculture and Technology. 3Lecturer, Jomo Kenyatta University of Agriculture and Technology. Abstract: This study was undertaken to make an assessment of operational strategies influencing the growth of insurance firms in Uasin Gishu County, Kenya. Insurance is a technique of risk transfer and redistribution of losses. The Insurance Industry performance in the country has been relatively wanting to the extent that the growth needs to be looked at. The study was guided by the following objectives: to assess the operational competence strategies of insurance industry in Uasin Gishu County, to assess the effects of marketing strategies to the growth of Insurance industry in Uasin Gishu County and thirdly to assess the effects of claims management strategies to the growth of Insurance industry in Uasin Gishu County. The study was undertaken in the Uasin Gishu County and was to enlighten the stakeholders in the industry on what needs to be done to enhance on the growth of insurance industry in Uasin Gishu. A combination of stratified/quota sampling and purposive sampling was used to get the respondents. Data was collected by use of questionnaires and discussions with key respondents. Questionnaires were developed for managers and staff/m