InfluenceofMarketForcesonHealthcareACase.pptVIP

Influence of Market Forces on Healthcare: A Case StudyThomas P. Glynn, COOApril 9, 2009;Agenda;I. Market Forces: 1993;Environment - 1993;Strategic Response in 1993;Resources X Strategy = Results;II. One Case: Partners Strategy and Founding;Partners Clinical Strategy;80% of Academic Medical Center Patients come from Physician Referrals;Service Leader MGH FY93;Service Leader BWH FY93;Branding: GM vs. Microsoft;Partners HealthCare;III. Market Forces: 2009;Partners is just one component of a large and diversified health care market;Partners HealthCare’s Market Share in Eastern MA;E