Kotler_Chapter5_answers for stdts_Nov 2010.doc

PAGE  PAGE 9 Chapter 5 Consumer Markets and Consumer Buyer Behavior 1) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior. A) buyer responses B) stimuli C) components of the buyers decision process D) buyer characteristics E) buying attitudes 2) The starting point of understanding a consumers response to various marketing efforts is the ________ of a buyers behavior. A) belief B) subculture C) postpurchase feeling D) stimulus-response model E) postpurchase dissonance 3) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyers environment? A) economic B) technological C) political D) channel E) cultural 4) ________ is(are) the most basic cause of a persons wants and behavior. A) Culture B) Brand personality C) Cognitive dissonance D) Societal factors E) Selective perception 5) Marketers are always trying to spot ________ in order to discover new products that might be wanted. A) lifestyles B) cultural shifts C) groups D) dissonance E) attitudes 6) Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. A) alternative evaluations B) cognitive dissonances C) subcultures D) motives E) attitudes 7) What is one way that social class is NOT measured? A) occupation B) education C) income D) number of children in the family E) wealth 8) Which of the following statements is true regarding social class in the United States? A) Social class is determined primarily by income level. B) Lines between social classes in the United States are fixed and rigid. C) Social classes show distinct product preferences in clothing and automobiles. D) Wealth is more critical than education level in measuring social class. E) People are relegated to a permanent class layer in the United States. 9) ________ are groups to which an individual wishes to belong, as when a teenaged basketball player hope