数字印刷翻译_学位论文.doc

中文2490字 Digital printing Phil Green Digital printing is currently the most rapidly growing print sector, and one which is opening up new possibilities of short-run color work. It is also enabling entirely different relationships between the purchaser and supplier of printed products and making possible all kinds of new products. The conventional printing processes described earlier in this chapter are mature technologies. The technological development of these processes will continue, but will tend to deliver only incremental improvements in performance. Digital printing, by comparison, is still at an early stage in its development and will continue to develop rapidly, opening up new markets and making increasing inroads into the conventional process. In the medium term at least, it is highly unlikely that digital printing will entirely replace the conventional processes. This is for two fundamental reasons: The cost of colorants used makes unit prices too high to compete on longer runs; Modern printing equipment is designed around production economies of scale, with high speeds, large formats and inline processes such as folding and coating, and it will be some time before manufacturers build digital presses that can compete on high production volumes. The strength of digital printing is therefore largely in shorter print runs. However, the short-run market is expanding fast as print runs for all types of product are falling, and new products are made possible by integrated digital production. A direct cost comparison between digital and conventional printing may not be relevant in every case as digital printing can often provide a better solution to a communication problem, adding value and generating savings elsewhere in the production cycle, for example, in administration or distribution costs. This logic also applies to the print buyers when thinking of incorporating digital printing into their own operations, adding them to their existing design and p