Compete Against Large Ecommerce Companies 探谋TMO.pdf

10 Ways to Compete Against Large Ecommerce Companies 探谋网络科技（上海）有限公司 TMO GROUP When you owned a small ecommerce business, you sometimes felt unable to compete against larger companies. Ad budgets were tight; working capital to fund inventory was sometimes limited to cash from current sales. Hiring or outsourcing to find the right graphic artists or web designers was time consuming and ended up being expensive. But you can always successfully compete against much larger companies. Here are 10 tips for how your small ecommerce business can compete, too. 1. Know Your Customers Since your business is small, you have a smaller customer base. Likely you have fewer products. Make sure that you know your customers and what they are buying. Talk to your customers, ask them why they purchase from you. Ask them what else they would buy if you were selling it. Ask if your prices are competitive and make adjustments as necessary. 2. Choose Niche Products over Mass Market Once you’ve figured out your customers’ desires, find niche products they will buy, rather than mass-market products. Work hard to find sources that are specialized. If you have a difficult time finding those products, so will your competitors. Bring them to market as “exclusive” or “private label” products. This will keep the bargain hunters from attaching to your UPC codes for comparative pricing. 3. Create Awesome Content Content sells. Write compelling descriptions about your products. Take detailed pictures. Create videos. They are a quick ticket to search engine traffic. Shoppers love a creative video and will likely remember your product, and with any luck they will purchase that item, sign up for your newsletter, or bookmark your store. 4. Get the Word Out Got a great new product? Get the word out. Send out emails, Weibo, wechat and update your status on Facebook. Ask people to spread the word. Feature it on your website. Post your video on your video channel. Featur