Mikhail_Damiani_Blue_Bite.pdfVIP

DELIVERING RELEVANT MOBILE ENGAGEMENT AT POINTS OF MAXIMUM INFLUENCE ? Opportunity to make physical / digital connections easier ? Extend a one-way impression into a two-way engagement ? Real-time measurement and accountability ? Users increasingly expect to engage with brands via mobile ? Provide immediate gratification (entertainment, purchases and information) ? Relevance and proximity to purchase increases effectiveness of a promotion – mobile allows for delivery of content at points of maximum influence ? Drive Mobile Convergence within the media mix ? Constant impact versus cyclical impact short bursts ? Deeper integrated approach Samsung enabled Out-of-Home advertising media with NFC to promote its new Galaxy S3 phone and create Samsung-envy for non-NFC handset owners (iPhone) Paramount Pictures added an interactive twist to its Out-of-Home marketing campaign promoting the launch of the StarTrek Into Darkness film Toyota activated outdoor signs with Blue Bite’s mTAG to promote the all-new and completely redesigned 2014 Corolla with a virtual test drive of the vehicle Visa partnered with SecurityPoint Media, OMG and Blue Bite to promote an exclusive mobile offer for CLEAR for its VISA Signature customers. ? FilmDistrict used mTAG enabled Mall Screens to promote Insidious 2 ? Users could Tap (NFC) or Scan (QR) and participate in a cool Augmented Reality Experience ? VOGUE enabled taxis in NYC with mTAG (NFC/QR) to promote its iconic September issue ? Users were able to view exclusive content and subscribe with a special offer ? Need to educate consumer about both the mobile gateway (how to get it) and the end-value (what to get) ? Content needs to be relevant to location / point in time ? User needs to obtain value in return for performing an action (monetary, functional, entertainment or informational) ? Content has to be exclusive to the mobile phone (not repurposed) ? Provide multiple gatew