Shopkick_LBS_介绍.pptVIP

Vision 愿景 Offer better shopping experience to our customers 为顾客提供更好的购物体验 Mission 使命 Help people to live a better life 帮助人们享受更好的生活 VisionMission 愿景和使命 Catalog 目录 What is Shopkick？ Business Model 商业模式 Provide information 提供数据 Pay the commission 支付佣金 Provide information 提供信息 DiscountReward 打折和奖励 IncreaseSales 创造销售 Best Buy American Eagle Macy’s What is Shopkick？ 1. Download application 手机下载应用程序 Working Principle工作原理 What is Shopkick？ 2.Locating stores 打开手机定位，搜索附近商店 Working Principle工作原理 What is Shopkick？ 3.Guide 显示商店距离，引导前去 Working Principle工作原理 What is Shopkick？ 4.Walk in and get points 进入商店，获得积分 Working Principle工作原理 What is Shopkick？ Signal system 信号系统 5.Indoor guide and specific discount 引导顾客前往特定区域，并提供专享折扣 Working Principle工作原理 What is Shopkick？ 6. Extra points 额外积分 Working Principle工作原理 What is Shopkick？ 7.Reward 换取奖品 $0.04 =1point Working Principle工作原理 What is Shopkick？ Benefits好处 How do CP benefit from Shopkick? Get points and reward 获取积分、兑换礼券 Shopping information and discount 及时获取购物信息及折扣 Satisfy the needs of customers for sharing shopping experience with their friends 满足顾客和朋友分享购物经验的需求 How do CP benefit from Shopkick? Benefits for customers对顾客的好处 Attract customers, integrate resource 吸引顾客、整合资源 Build customer’s loyalty 培养顾客忠诚度 Offer individual service 提供个性化服务 Valuable data 数据价值高 Simulate the shopping process , improve marketing strategy 模拟购物过程，改进营销策略 How do CP benefit from Shopkick? Benefits for SBM and Lotus对正大广场和莲花的好处 Younger brand image 年轻化的品牌形象 Benefits for new business 对其他商业模式的意义 How do CP benefit from Shopkick? Benefits for CP 对CP的好处 10%的用户每天都使用Shopkick 20%的用户每周都使用Shopkick 40%的用户每月都使用Shopkick Shopkick users用户数 Some 10% of Shopkick users are active on a daily basis; 20% on a weekly basis, and 40% on a monthly basis. Present situation of the Shopkick Effect of Shopkick’s partners合作伙伴效果 50% to 70% more shoppers walk into the store 增加了50%-70%的购物者 The return is really positive, given the cost of implementing the system.——Kelly Groehler,