实施电子商务的数据采集方法实施电子商务的数据采集方法.pdf

第38卷 增刊 电子科技大学学报 V01．38 Suppl 2009年11月 Joumal ofUniversity ofElectronic Science and Technology ofChina Nov．2009 Method of Data Mining in E—Commerce ZHANG Bao．zhon91，ZHANG Dong．han2，and HAN Yin93 (i,Economy and Management Collage，Hebei Polytechnic University Tangshan Hebei 063009； 2．International Business Department,Konkuk University Seoul Korea 100000； 3．Building and Architecture Collage，Hebei Polytechnic University Tangshan Hebei 063009) Abstract An overview is given to the concepts of E-commerce，data，and data mining．The significance of data mining in E-commerce is summarized．Some suggestions are presented on customer profile data mining， recommendation systems data mining，Web personalization data mining，multimedia data mining，and buyer behavior data mining． Key words data mining；E—commerce；implement 实施电子商务的数据采集方法 张宝忠1，张东汉2，韩 (1．河北理工大学经济管理学院河jE唐山063009； 3．河北理工大学建筑工程学院 莹3 2．韩国建国大学国际贸易学部韩国首尔： 河北唐山063009) 【摘要】综合性地阐述了电子商务、数据、数据采集的概念，总结下数据采集在电子商务的重要性；并且针对电子商务 在顾客资料、顾客建议、个性化要求、多媒体应用、购买者的行为等方面的数据采集问题，提出了有效的应用性． 关键词数据采集；电子商务：实施 中图分类号F253．9 文献标识码A doi：lO．3969／j．issn．1001-0548．2009．z1．021 Elec扛onic commerce is one of the most common business terms in use as we embark on the 2 1 century． The E-commerce means the application of advanced information technology to promote the effectiveness of the business relationship between trading partners．It is the new business style supported by advanced information technology to improve efficiency and effectiveness within the trading process，and it is a trend of business vision and enabling technology．It also Call be described as a process of buying and selling products，services，and information over computer networks including the Intemet． The concept of data is any facts，numbers，or text that can be processed by a computer．At present, organizations are accumulating vast and growing amounts of data in different formats and different databases．This includes operational or transactional data such as sales，cos4 inventory,payroll，and accounting