战略管理第四章作业.docVIP

Chapter 4—Business-Level Strategy TRUE/FALSE 2. A business-level strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in specific product markets. 4. Business-level strategy can be thought of as the firm’s core strategy. 12. To position itself differently from competitors, a firm must decide to either perform activities differently or to perform different activities. 15. Essentially, there are only two basic competitive advantages: cost and uniqueness. 16. Firms implementing cost leadershi