学术英语_管理类(含课后答案)_Unit_1_studying_business.pptVIP

Unit 1 Studying Business Researching Price targeting Why are there so many options? Unit 1 Studying Business Researching Price targeting ● A method to get buyers to pay as much as possible, e.g. Espresso $ Espresso + hot water= Americano $$ Espresso + milk = Latte $$$ Espresso + chocolate paste = Mocha $$$ Cup size: short, tall, grande, venti $ Toppings: cream, vanilla, cinnamon… $ ● Also known as price discrimination Unit 1 Studying Business Researching Price targeting Researching steps Read instructions of Researching Task on Page 14. Work in groups of 4-5 and conduct out-of-classroom research to find examples of price discrimination in different industries. Present your research findings in class next time. Unit 1 Studying Business Presentation Researching Next time, while you are listening to the presentation, practice the speaking skills of Asking for Information / Clarification on Page 20. Price targeting Unit 1 Studying Business Listening Prediction Listening tasks Unit 1 Studying Business Listening The importance of prediction Prediction Facilitate the access to relevant knowledge. Enhance subsequent understanding. Unit 1 Studying Business Listening tasks Listening ● You will listen to a clip of Steve Jobs’ speech at MacWorld 2007. Before, think about the following questions: ? What might be the purpose of the conference MacWorld 2007? ? Who might the audience be? ? What new Apple product was released at MacWorld 2007? ? How do you think Steve Jobs would make the new product sound exciting? Unit 1 Studying Business Listening tasks Listening Complete the following notes. 1 The three revolutionary products from Apple mentioned by Steve Jobs: 2 The three functions the new product combines: 3 Two criteria mentioned in the speech to evaluate cell phones: Macintosh, iPod, iPhone. A widescreen iPod with touch controls, a phone, and an Internet communicator. Smart and easy-to-u