连锁行业店面营业人员职业化训练大学论文.docVIP

ed to go home and the doctor told him that he would have to stay in hospital for another two weeks. Then Dr Millington asked the caller if he was a relative of the patient. No, the patient answered, I am Mr John Gilbert. ?????Lesson40 Food and talk 进餐与交谈?Last week at a dinner-party, the hostess asked me to sit next to Mrs Rumbold. Mrs Rumbold was a large, unsmiling lady in a tight black dress. She did not even look up when I took my seat beside her. Her eyes were fixed on her plate and in a short time, she was busy eating. I tried to make d the doctor told him that he would have to stay in hospital for another two weeks. Then Dr Millington asked the caller if he was a relative of the patient. No, the patient answered, I am Mr John Gilbert. ?????Lesson40 Food and talk 进餐与交谈?Last week at a dinner-party, the hostess asked me to sit next to Mrs Rumbold. Mrs Rumbold was a large, unsmiling lady in a tight black dress. She did not even look up when I took my seat beside her. Her eyes were fixed on her plate and in a short time, she was busy eating. I tried to make 店面营业人员职业化训练 第一讲 店面销售的意义与顾客心理 1．引言 2．店面销售的意义与机能 3．消费者购物的心理意识 ? 第二讲 门店销售的态度与基本技术 1. 门店销售的态度 2. 门店销售的基本技术 ? 第三讲 店面销售技术实务之一 1．营业前的准备工作 2．营业中的销售技术 ? 第四讲 店面销售技术实务之二 1．善用促销决心的方法 2．商品包装的知识与技术 3．应对顾客的方法和技巧（一） ? 第五讲 店面销售技术实务之三 1． 应对顾客的方法和技巧（二） 2． 清理店面与商品检查、陈列的要领 第六讲 店面布局安排和商品组合互动 1．熟悉门店布局结构的基本思维 2．门店商业动线规划与设计通路的基本知识 ? 第七讲 店面色彩、照明与商品展示和情境活泼化 1．了解店面色彩的常识 2．店面陈列与商品展示 3．店面灯光与重点照明 4．店面情境的活泼化 第1讲 店面销售的意义与顾客心理 ? 【本讲重点】 店面销售的意义与机能 顾客的购物心理 ? 店面销售的意义与机能 ? ? 店面销售的意义 ? 店面销售的目标是获得最大的销售业绩，对一般消费者所作的广告宣传及各种促??方案都是为了吸引更多顾客，有关店面环境、维持店内秩序、注意待客礼貌等都能给予顾客好感，并且提高销售业绩。 店面营业人员的职业化训练非常重要，营业人员的职位虽然不高，却代表了店面的形象。他们从早晨开业到晚上打烊，面对的人、事、物，所作的一切都代表了企业，代表了店面的形象。企业花费大量的人力、物力、财力，精心设计制订出来的各种经营决策和标准，最终都要在店面日常工作中体现出来。顾客们常常不知道一家商场的总经理是谁，但往往会认识那儿的营业人员，顾客与营业人员接触的次数多了，时间长了，跟营业员就有可能成为朋友。所以，对成功的店面管理来说，不能忽视营业员的职业化训练。 ? 【自检】 如何才能提高店面的销售业绩？ @___________________________________________________________ ________________________________________________________