新编大学英语New college English Book one.pptVIP

New college English Book one (新编大学英语 第一册) unit 11;You are going to enjoy some ads for APPLE, pay attention to the words .;;;;;;;;;;;;;; Advertising;Listening ;Exercise 3; Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than the demand. There is great competition between Different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the customer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and in posters . He sometimes pays for songs about his product in commercial radio programs. He employs attractive salesgirls to distribute samples. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sum of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth. ;Pre-reading exercise: b a a c b b b a; Reading comprehension Identifying the Topic Sentence of Each Paragraph para. 1: para.2: para.3: para.4: para.5: para.6: para.7:;2. Understanding Specific Information 1) A 2) B 3) C 4) A 5) B; Vocabulary 1, 1) A. What we______ in this house is space to store things. B. We are not having a holiday because of a ______of funds. 2) A. The hotel we stayed in had everything you could possibly___ B. She’s trying to find a way of satisfying her______for revenge. 3) A.A lot of thought goes into the placing of TV