ian耐克公司战略介绍分析.pptVIP

;;Can You Guass?;BLUE RIBBON SPORTS----1962;1968 The companys second retail outlet opens. ;1971;The first Management team 1972; Waffle shoes–Moon1972;Sidney Wicks —— The first sport star who weard NIKE sports shoes.;;NIKE AIR MAX ----Tailwind 1979; ;;1996 Company signs golfer Tiger Woods to a 20-year, $40 million endorsement deal.;1996 The Nike equipment division is created;菲尔.耐特(Phil. Knight); ;;Track and field coach Bill Bowerman 1948- 1973;Hand-made shoes by Bill ;;;THE WALKING FAME;