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白加黑销售策划书
目录
市场调查······················································3
1、1目标和任务·····················································3
1、1、1白加黑产品介绍······································3
1、1、2 感冒类药市场前景分析········································5
1、1、3 感冒类药品市场分析·········································5
1、2 调查内容·······················································5
1、2、1 市场调查····················································5
2、销售渠道设计······················································6
2、1 确定分销渠道基本模式·········································6
2、2中间商筛选···················································7
3、促销活动设计····················································12
3．1目的··························································12
3．2时间·························································12
3．3具体内容······················································12
3．3．1 活动安排···············································12
3．3．2经费预算···············································12
4、经销商或中间商答谢活动设计······································13
4．1目的·························································13
4．2时间··························································13
4．3具体内容······················································13
4．3．1参加人员···············································16
4．3．2 活动内容··············································16
4．3．3 经费预算···············································16
5、参考文献························································17
白加黑市场调查
1．1．1产品介绍
用于治疗和减轻普通感冒及流行性感冒引起的发热、头痛、四肢酸痛、喷嚏、流鼻涕、鼻塞、咳嗽等的药品。
药品名称：白加黑
用法用量：一次1~2片
不良反应：有时有轻度头晕
主要用药禁忌：孕妇及哺乳期妇女慎用
运动员慎用：慎用
简介：
白加黑（日片） 白加黑（夜片） 白加黑
白加黑
扑热息痛 325mg 扑热息痛 325mg
盐酸伪麻黄碱 30mg 盐酸伪麻黄碱 30mg
氢溴酸右美沙芬 15mg 氢溴酸右美沙芬 15mg
盐酸苯海拉明 25mg
成份
本品日用片每片含主要成份对乙酰氨基酚325mg，盐酸伪麻黄碱30mg，无水氢溴酸右美沙芬15mg。辅料为：L-HPC/K12、吐温-80、PVP、硬脂酸镁、糊精。
本品夜用片每片含主要成份对乙酰氨基酚325mg，盐酸伪麻黄碱30mg，无水氢溴酸右美沙芬15mg，盐酸苯海拉明25mg。辅料为：L-HPC/K12、吐温-80、PVP、硬脂酸镁、糊精。
性状：本品为薄膜衣片。日用片为白色，夜用片为黑色。
药理作用：
扑热息痛，退热镇痛，是一种经过长
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