国外精美的英文版企业介绍和图标.ppt

Make the most of now;We are committed to building the world’s most valuable communications brand;Our global brand building journey started only 7 years ago, and has had a number of distinct phases ;We have also built the brand by unifying what was a proliferation of sub brands under a single brand hierarchy;As a result we have achieved tremendous growth in our brand awareness and preference;Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart;The Marketing Framework is the cornerstone of our Brand Strategy;We have put the brand at the centre of the Customer Experience;We want our customers to feel appreciated, confident and inspired;…..and we have made a commitment to customersthrough our new Customer Promise;In the last 18 months we have further refined the brand and customer experience……;Brand Identity – A unique, contemporary and iconic identity which gives Vodafone the stature of a world-class brand ;Communications – all locally executed to our Brand Idea, a new Tone of Voice and refreshed Brand Guidelines;Retail – a new design bringing the brand idea to the customer experience;Sponsorship – driving brand awareness with activation of two new properties;Engaging the employee – driving the brand idea internally; Relevant Reliable Easy to use Innovative ;So where are we on our brand journey?;Differentiation Drives ProfitChanges in Operating Profit 1993 to 1995 Mono brands on NYSE;We are currently ranked 11th most valuable brand in the world;Employee Engagement Video ;Vodafone Brand Story;Where have we come from?;Where are we going?;Where we play Market Definition Positioning Target Customer Insight;What we do Differentiation: A Great Customer Experience Functional Benefits: Useful, Seamless, Stimulating Emotional Benefit: Inspired (to use my time);Creating a culture of brand engagementSummary ;Thank-you!!!