一、課程基本资料.pptxVIP

;科目名稱：(中文)消費者行為研討 (英文)SEMINARS ON CONSUMER BEHAVIOR 開課學期：99學年度第2學期 開課班級：企碩二 學 分 數：3學分 星期節次： 三 234 (9:10-12:00) 上課教室： 2424 ;指定教科書： Hawkins, D. I. and Mothersbaugh, D. L., 2010, Consumer Behavior, 11/e. McGraw Hill Higher Education. 東華書局/新月圖書代理。 參考書目： Hoyer WD MacInnis DJ著，白滌清譯，消費者行為(Consumer Beahvior)，第四版，2008，普林斯頓 Blackwell, R. D., Miniand, P. W. and Engel, J. F., Consumer Behavior, 10th Edition, Thomson South-West;2009_JCR_Coming to a Restaurant Near You Potential Consumer Responses to Nutrition Information Disclosure on Menus 2009_JCR_Evaluating the Benefits of Distraction on Product Evaluations The Mind-Set Effect 2009_JCR_When Does Choice Reveal Preference Moderators of Heuristic versus Goal-Based Choice 2009_JCR_Why My Mother Never Threw Anything Out The Effect of Product Freshness on Consumption 2010_JCR_Pleasurable Surprises A Cross-Cultural Study of Consumer Responses to Unexpected Incentives 2010_JCR_The Development of Consumer-Based Consumption Constellations in Children 2010_JCR_The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste 2010_JCR_To Each His Own How Comparisons with Others Influence Consumers Evaluations of Their Self-Designed Products 2010_JMR_A Silver Lining of Standing in Line Queuing Increases Value of Products 2010_JMR_Categorization Effects in Value Judgments Averaging Bias in Evaluating Combinations of Vices and Virtues 2010_JMR_How Do Price Fairness Perceptions Differ Across Culture 2010_JMR_Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions 2010_JMR_The Effect of Sales Promotions on the Size and Composition of the Shopping Basket Regulatory Compatibility from Framing and Temporal Restrictions 2010_JMR_When Choosing Makes a Good Thing Better Temporal Variations in the Valuation of Hedonic Consumption;消費者行為係微觀到巨觀的角度，瞭解影響消費者心理、行為與決策的各項因素，從中探討對其各種情況下消費模式之影響。 然而，消費者面對日新月異的消費情境與消費對象，過去的相關理論有些仍歷久彌新，有些則略顯不足。對於未來將從事企業經營、行銷管理之相關學生，有必要隨時掌握最新之消費行為理論??