浅析微博舆论下的地方政府管理.doc

浅析微博舆论下的地方政府管理 摘要：21世界真正迎来了新媒体时代，以微博、微信、陌陌等多种新媒体为代表的军队正大步向我们走来。微博以传播速度快，参与度高，信息处理反馈及时等优点频频出现在我们手机、电脑屏幕上。再加上中国民众的表达欲望强烈，微博舆论应运而生。那么微博舆论对于我们地方政府管理又有怎么样的作用呢？它又是如何与地方政府政务产生交集呢？互联网如此发达快速的时代网民又该怎么利用微博平台加强与政府的沟通，加强舆论监督呢等等这些问题都是我们接下来要讨论的。归根到底，不管是政府，还是普通民众，都要认识到微博舆论的传播效果，清楚界定自己的身份，理性使用微博新媒体，不断促进政府公务公开透明化、决策民众合理化，同时，微博用户也要从自身做起适应这个新的时代。 关键词：微博舆论 政务 监督 政府管理 The local government management of micro-blog under public opinion Yu Yunyan ( tutor：Ma Ziquan ) （Department of Chinese ,Hubei Normal University,Huangshi 435002 , China) Abstract：21 world really ushered in the new media era, with weibo, micro letter, devoted to devoted to wait for a variety of new media as representatives troops are striding coming to us. Weibo to spread fast, high participation, information feedback in a timely manner the advantages of popping up on our mobile phones, on a computer screen. Combined with the Chinese people express desire strong, microblogging public opinion arises at the historic moment. So the microblogging public opinion for our local government management and what kind of role? How is it with the local government affairs coexist? Internet age so developed fast and how to use microblogging platform to strengthen the communication with the government, to strengthen the supervision of public opinion, etc. All these problems are we to be discussed next. In the final analysis, whether in government, or the ordinary people, to realize the communication effect of microblogging public opinion, clearly define their own identity, rational use of new media, weibo promote government official transparency and public decision-making rationalization, at the same time, weibo users will start from their own to adapt to the new era. Key words: Micro-blog opinion goveronment affairs supervision the goveronment management 目 录  HYPERLINK \l _Toc12650 1.前言  PAGEREF _Toc12650 3  HYPERLINK \l _Toc20344 2.认识舆论  PAGEREF _Toc20344 3  HYPERLINK \l _Toc17164 3.微博舆论  PAGEREF _Toc17164 4