行为金融外文翻译.doc

　　　　　　　　　　　　　　　　　　　　　　　 毕业论文：外文翻译 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 PAGE  -  PAGE １０ - 外文翻译之一 Behavioral Finance 作者：Jay R Ritter.（外文，小四） 国籍：American（外文，小四） 出处：Pacific-Basin Finance Journal,2003,114（外文，小四） 1. Introduction Behavioral finance is the paradigm where financial markets are studied using models that are less narrow than those based on Von Neumann–Morgenstern expected utility theory and arbitrage assumptions. Specifically, behavioral finance has two building blocks: cognitive psychology and the limits to arbitrage. Cognitive refers to how people think. There is a huge psycholo