高中英语 Unit 5 Inside advertising Warming up and reading课件 新人教版选修9.pptVIP

Inside advertising;Words;basis technique lane feature conscience worthy corporation budget expense;broadcast rely visual generate response stereo refresh;Expressions;Enjoy an ad.;Enjoy an ad.;Enjoy an ad.;广告语欣赏;The new digital era 数码新时代;Take time to indulge.尽情享受吧！;Just do it.;*;The taste is great.;Intelligence everywhere.;Let’s make things better.;No business too small, no problem too big.;Start Ahead. ?;Things go better with Coca-Cola. 饮可口可乐, 万事如意。;Share moments; Share life. ;Where there is a way, there is a Toyota.;;1. How do advertisements affect your life? 2. Do you believe ads? 3. Can you remember the names of any products that were being advertised? If so, why do you remember these and not others?;We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works?;What is an ad?;How do advertisers make effective ads?;How effective are ads?;1 Look at each of the advertisements on 43 and discuss the questions with a partner.;HOW ADVERTISING WORKS;Who advertisers? Why do they advertisers?;Where do they advertisers?;How do they decide where to advertisers? Does advertising work?;Discuss these questions about the advertisements.;To encourage people to use water wisely and to save water where they can.;A. What group of people is the advertisement made for? ;B. What message does the advertisement give? ;No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.;A. Why are the first two lines written bigger than the rest of the advertisement? ;B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?;No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he h