国际商务沟通chapter01.pptVIP

Introduction of International Business Communication 国际商务沟通概述 高 燃 E-mail:381422048@ Tele一、课程介绍;二、考核方式;三、OBJECTIVES本章教学要求（重点）; ;一、The definition of communication and business communication;二、有效沟通的主要特征;三、沟通的基本问题;四、有效沟通的原则;案例分析：三个小贩的故事;1-1 TYPES OF COMMUNICATION;1-2 IMPORTANCE OF EFFECTIVE BUSINESS COMMUNICATION;IMPORTANCE OF EFFECTIVE BUSINESS COMMUNICATION; ;1-3 THEORIES OF COMMUNICATION 沟通理论; ; ;Context is a broad field that includes country, culture, organization, and external and internal stimuli. Every country, culture and company or organization has its own conventions for processing and communicating information. You may send a message in response to a letter, memo, note, e-mail, fax, telephone call, meeting, or even casual conversation. It includes: 环境是一个广泛的领域，包括国家、文化、组织、外部和内部的刺激。每一个国家、文化、企业或组织都有自己的处理和传播信息的惯例。你可以在一封信、备忘录、便条、电子邮件、传真、电话会议、甚至是非正式的谈话中发出信息。它包括： Your attitude, opinions, emotions, past experiences, likes and dislikes education, job status, and confidence in your communication skills. 你的态度、意见、情绪、过去的经历、喜欢和厌恶的教育、工作状况和对你的沟通能力的信心。 Your ability to analyze your receiver’s culture, viewpoint, needs, skills, status, mental ability, experience and expectations. 分析接受者的文化，观点，需求，技能，地位，思维能力以及经验和期望的能力。 ;When you send a message, you are the “encoder”（编码器）. You try to decide: Which symbols (usually words, and sometimes also graphics or pictures) will convey your ideas best? Which message channel （渠道）will be most effective between the oral and written media? ;You should note that: A message consists of both verbal（口头） (written or spoken) symbols and non