电子商务chap06中文.ppt

Chapter 6;Learning Objectives;6.2 Auction Overview 拍卖概述;6.2.1 Origins of Auctions拍卖的起源;Origins of Auctions拍卖的起源;6.2.2 English Auctions英式拍卖;English Auctions英式拍卖;6.2.3 Dutch Auctions荷兰式拍卖;6.2.4 First-Price Sealed-Bid Auctions密封递价最高价拍卖;6.2.5 Second-Price Sealed-Bid Auctions密封递价次高价拍卖;6.2.6 Double Auctions双重拍卖;表6-1 Six Auction Types6种主要拍卖形式;表6-1 Six Auction Types6种主要拍卖形式;6.3 Web Auctions and Related Businesses网上拍卖与相关业务;6.3.1 General Consumer Auctions普通消费品拍卖;General Consumer Auctions普通消费品拍卖;General Consumer Auctions普通消费品拍卖;General Consumer Auctions普通消费品拍卖;6.3.2 Specialty Consumer Auctions特殊消费品拍卖;6.3.3 Business-to-Business Web Auctions企业间的拍卖;Business-to-Business Auctions企业间的拍卖;6.3.4 Auction-Related Services拍卖相关服务;6.3.5 Seller-Bid Auctions and Group Purchasing Sites卖家出价拍卖与集体购买网站;Seller-Bid Auctions and Group Purchasing Sites卖家出价拍卖与集体购买网站;6.4 Virtual Community and Portal Strategies虚拟社区和门户网站战略;6.4.1 Mobile Commerce移动商务;6.4.2 Electronic Marketplace电子集市;6.4.3 Intelligent Software Agents 智能软件代理;A virtual community is a gathering place for people and businesses that do not have a physical existence.虚拟社区是个人和公司聚集的虚拟场所。 Virtual communities exist on the Internet in various forms, including Usenet newsgroups, chat rooms, and Web sites.虚拟社区是以虚拟形式存在于互联网上，包括新闻组、聊天室和网站。 Virtual communities help companies, customers, and suppliers to plan, collaborate, transact business, and interact in ways that benefit all of them. 虚拟社区帮助公司、客户以及供应商以一种对彼此都有利的方式进行计划、合作、处理业务和互动。;Most Web communities are business-to-consumer strategy implementations.大多数网上社区是B2C的战略实施 Some successful B2B virtual communities have emerged.一些成功的B2B虚拟社区正在出现。 Distance learning platforms such as Blackboard and WebCT include bulletin boards, chat rooms, etc. Blackboard and WebCT等远程教学平台提供的工具包括公告板、聊天室和绘图??等;6.4.6 Early Web Communities早期的网上社区;6.4.7 Web Community Consolidation网上社区的合并;6.4.8 Web Portal Strategies门户网站战略;Web Portal Strategies门户网站战略;Advertising-Supported Web Portals广告支持的门户战略;Advertising-Supported Web Port